Trademark partnered with Nelsen Partners, community groups, and the city of Phoenix to create an exciting wayfinding package for the Kierland 5K. The custom-designed markers create a clear and inviting pathway through the Kierland area, guiding runners from the starting line at the Westin Kierland Golf Club to the finish line and back.
The markers are strategically placed along the route, with mileage markers and "You Are Here" maps to help runners stay on track and pace themselves. The bright and bold colors make the markers easy to spot from a distance, and the informative text provides runners with essential information about the race.
The Kierland 5K is a popular event for runners of all levels, and Trademark's wayfinding package helps to make the race a fun and enjoyable experience for everyone. The markers are not only functional, but they also add a touch of excitement and flair to the event.