WM Phoenix Open

Trademark Visual has built a longstanding partnership of over 20 years with Thunderbirds Charities, playing a key role in bringing the WM Phoenix Open (aka “The People’s Open”) to life each year. As the official signage partner, Trademark is responsible for creating and executing large-scale branding, wayfinding, and custom signage across TPC Scottsdale and the surrounding event spaces, including the Birds Nest, the Greenskeeper, and the Bay Club. Trademark's work helps shape the fan experience at one of the most attended sporting events in the world, ensuring the tournament is visually impactful for attendees, broadcast, and social media moments. Through this partnership, Trademark supports an event that not only draws global attention to Arizona but also contributes to local communities, with Thunderbirds Charities raising hundreds of millions of dollars for children’s charities over time.