Casino Del Sol Stadium

What was long known as Arizona Stadium now carries a new identity – the result of a rebrand Trademark developed hand-in-hand with the University of Arizona's athletics department.

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The sign package is the visible signature on a 20-year naming rights partnership between the university and Casino Del Sol – a deal reported at more than $60 million. Trademark's work is what makes that partnership legible to every fan who walks through the gates. This project also opens the door to a longer relationship: it's the first of several initiatives U of A entrusted to Trademark.

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The scope reflects that scale. Illuminated Casino Del Sol Stadium signage adorns both the street and field-facing sides of the video board, announcing the new name to Tucson and the crowd. At Gate 2's entry, arriving fans meet the branding head-on.

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Inside the stadium, it continues along the southeast tunnel wall that people pass through on gameday, as well as around the stadium's interior ring. Partner signage anchors the northeast copper pillar, while section and directional signage are spread through the concourses, tying the whole venue together under one identity.