Truliant

Project Overview
Completed in 1966, the 29-storyformer Winston Tower is a downtown Winston-Salem landmark. In 2023, Trademark transformed the exterior with color-changing LEDs and massive logos on its primary faces. Following months of meticulous design and engineering, the team successfully mounted 10+ tons of steel, lettering, and signage to the roof. The incredible result was a collaborative triumph for TMV Phoenix and Salt Lake City, successfully bringing the client’s vision to life.
Location
Winston-Salem, NC
Location
Winston-Salem, NC
Partner Links
Magnolia Construction
Magnolia Construction
Winston Tower LLC
Winston Tower LLC




.jpg)
.jpg)





.jpg)






.jpg)

.jpg)


.jpg)
.jpg)
.jpg)

.jpg)
.jpg)

.jpg)

.jpg)
.jpg)
.jpg)
.jpg)
.jpg)

.jpg)
.jpg)

.jpg)
%20-%20header.jpg)
%20-%20header.jpg)
.jpg)


.jpg)
%20header.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)
.jpg)



.jpg)
.jpg)
-min.jpg)
.jpg)

.jpg)




.jpg)

.jpg)
.jpg)


%20-%20header.jpg)



.jpg)






.jpg)
.jpg)
.jpg)