Truliant

Completed in 1966, the 29-story former Winston Tower is a downtown Winston-Salem landmark. In 2023, Trademark transformed the exterior with color-changing LEDs and massive logos on its primary faces. Following months of meticulous design and engineering, the team successfully mounted 10+ tons of steel, lettering, and signage to the roof. The incredible result was a collaborative triumph for Trademark Visual Phoenix and Salt Lake City, successfully bringing the client’s vision to life.