The arena’s main entrance is identified with a face lit channel letter sign mounted to a scaffold frame. Using 3M perforated film allows the black faces to illuminate white at night.
The Jefferson entrance is branded using a face lit channel letter sign. These faces also read black during the day and white at night. This sign is also mounted to a scaffold style frame.
A shot of the detail and custom bent returns making up the Talking Stick Resort illuminated channel logo.
The south side of the arena is branded using the same channel letter sign as the two other entrances.
An up close shot shows the two tone retainer paint. This extra detail gives the face lit channel letter a seamless look.