Showcase Honda

In the heart of Phoenix, Arizona, a sprawling 83,000-square-foot car dealership has undergone a dramatic transformation, thanks to the creative vision of Trademark. Tasked with designing the interior branding and wayfinding sign programs, Trademark worked closely with the dealership's senior management to create a space that is both visually stunning and functional.

One of the most striking features of the new dealership is its employee recognition wall and trophy area. This custom-designed space pays homage to the dealership's top performers, displaying their awards and achievements in a way that is both inspiring and motivating.

Throughout the dealership, Trademark seamlessly blended Honda's nationwide branding elements with the location's specific design. This resulted in a space that is both unique and on-brand, creating a truly memorable experience for customers and employees alike.