The 35' tall multi-tenant ground sign is constructed of five vertical blades. The freestanding sign is the main branding element to the freeway traffic.
A face lit letterset mounted above the roof on structural scaffolding.
The 347 Grill is branded with halo-illuminated letterforms against a solid wood wall.
The main entrance of the multi-tainment center with the UltraStar blade sign (background).
An 18' x 33' 12mm electronic message center installed to custom built steel supports.
A set of channel letters faces the casino entrance.
This alternate view shows the building's unique concrete architecture.
A shop built illuminated architectural metal entry feature. The waterjet cut and lit acrylic backed panels show bamboo-like details.
A closeup of the 30' tall double sided blade sign. The LED illuminated sign has a custom star shape that wraps the rectangular main body.
UltraStar Cinemas logo brands the box office.
Custom acrylic boxes and flat cutout lettering marks the entrances to each theater.
Dusted vinyl is installed on each door to brand the center.