Toyota’s flagship Phoenix, Arizona dealership, located in the heart of Camelback Car Central, opened in 2010. With over ±120,000 square feet of showroom and service floors, utilizing signage to direct clients around a dealership of this magnitude is critical.Trademark Visual was engaged to design and implement a wayfinding system that would complement the building’s modern

architecture and remain consistent with Toyota’s brand. The completed package blended seamlessly with both. By actively directing clients throughout the showroom and service areas, while simultaneously providing a branding impression, the wayfinding system served as reinforcement to Toyota’s already iconic brand.